As Head of Design at Rocket Benelux, I led the rebranding efforts to reflect the organization’s growth and professionalism. Rocket Benelux, a leading esports production company specializing in Rocket League tournaments, needed a visual identity that aligned with its mission to foster community and deliver world-class esports experiences.
The Goal
The rebrand aimed to create a timeless and professional design that:
- Reinforced Rocket Benelux’s role as a trusted name in the esports industry.
- Embodied the energy and excitement of Rocket League.
- Maintained continuity with the original logo while modernizing the brand.
The New Logo
The centerpiece of the rebrand was the updated logo, designed with precision and meaning:
- Symbolism: The logo mark combines the letters “R” and “B” in a sleek, cohesive design, paying homage to the original branding.
- Dynamic Touch: A diagonal line within the mark represents the boost mechanic from Rocket League, symbolizing speed, energy, and competitive spirit.
- Timelessness: The clean, minimalist approach ensures the logo remains relevant for years to come.
Mission and Vision
The rebrand aligned closely with Rocket Benelux’s mission and vision:
- Mission: Delivering immersive esports productions and fostering community through high-quality tournaments.
- Vision: Becoming the premier platform for Rocket League in the Benelux.
The Impact
The rebrand successfully elevated Rocket Benelux’s visual identity, making it more recognizable and aligned with their professional aspirations. It also provided a strong foundation for expanding partnerships, sponsorships, and audience engagement.
This project exemplifies my approach to branding: combining thoughtful design with a clear understanding of a brand’s goals and audience.
