Cooler Master at the Heart of the PSV Fandag
The PSV Fandag is a celebration for fans of all ages, packed with activities in and around the Philips Stadion. This year’s event ended with an exciting friendly match against Valencia CF, but the day itself was filled with interactive experiences, including Cooler Master’s booth, managed by MasterXP. Known for creating engaging brand activations, MasterXP transformed the booth into a hub for fan interaction, showcasing Cooler Master’s products in a lively, hands-on way.
Capturing the Experience in Video and Photos
My task was to capture the energy at the Cooler Master booth through visuals, delivering a short aftermovie, two engaging Instagram stories, and a series of high-impact photos. The aftermovie highlighted the best moments from the day, while the stories offered an inside look at the booth experience for social media. The photos provided a snapshot of the excitement and fan interactions, reflecting the booth’s vibrant appeal.
A Lasting Impact for Cooler Master and MasterXP
Working with MasterXP to bring the Cooler Master experience to life at PSV Fandag was a rewarding challenge. More than just capturing moments, my goal was to showcase the fan connections and the brand’s dynamic presence. This project is a great example of how immersive brand activations can be translated into lasting visual stories, celebrating both the fans and the brand.
