At the end of 2022, mCon Esports embraced a new chapter with the launch of a refreshed social media visual identity. This design embodies the essence of mCon while setting the stage for a dynamic and adaptable future.
The Foundation: Recognizable and Powerful
The rebrand centers around mCon’s signature black and orange palette, reflecting the organization’s core values and delivering a bold, edgy look that resonates within the esports community. Clean lines, all-uppercase typography, and thoughtfully crafted textures combine to create a modern aesthetic that’s both striking and unique.
Flexibility Meets Functionality
A key goal of the redesign was to reduce the time required for creating social media posts. The new modular template system is not only visually cohesive but also highly adaptable. This allows mCon to respond quickly to shifting trends, sponsor demands, and community needs while maintaining a polished, professional appearance.
Community and Growth at the Core
mCon’s reimagined visual identity reflects its commitment to connecting with its audience. By appealing to esports enthusiasts and potential sponsors alike, the new design strengthens mCon’s position as one of the leading organizations in the Benelux.
With this refreshed look, mCon Esports is ready to tackle the challenges of 2023 and beyond, continuing to build a thriving community and paving the way for the professionalization of esports in the region.
